The basics and fundamentals of good rankings in any search engine in on site optimization.   Having the proper Title and Meta Tags, alt tags on images, text based navigation, clean code, as well as good site design are just some of the elements needed to rank well in the search engines.  If you site is a mess than chances are your rankings are as well.

When SearchTROOP welcomes a client to the SearchTROOP family, the first step is ensuring good on site best practices.  We will check your Title Tags, Description Tags, and Keyword Tags to make sure they are completed properly.  If not we will rework them to make them work the best for your website.

We continue to make sure that your site has a sitemap, robots.txt file, spell check, identify broken links, and more.  SearchTROOP deploys our troop to complete all of your on site seo needs.

With Google Adwords and other Pay Per Click programs, people have been taking advantage of buying traffic.  Buying traffic is a very viable option, however it is also very easy to mismanage your account and spend hundreds and even thousands of dollars and not see a proper return on investment.  Our PPC Professionals can assist you to manage your account and show you how you can spend money in your PPC campagins effectively.

SearchTROOP has helped many of their clients spend half of what they were originally spending and double traffic as the same time.  The most effective PPC campaign in not the person spending the most money, it is the person who can manage their campaign effectively.  We can do this through geo-targeting, adding negative keywords, filtering, proper keyword research and constant monitoring and tweaking your campagin to ensure that it is running optimally.

Most people overspend and can even lose money if they do not manage their Pay Per Click Campaigns correctly.    So stop throwing money away and contact SearchTROOP today for you PPC Campaign Management.

Video Search Optimization has been making a real impact on companies bottom line. Online video has exploded on the web and has now been reaching a massing amount of viewers. Are you capitalizing on the growing trend?

Why consider Video Search Optimization? Online marketing has always been about going where the audience is and the search audience is going video. Google now includes videos in their search. They also display a small thumbnail of the video net to the listing. This draws a lot of attention by searchers.

FACTS:

1. 9.2 billion video streams were initiated in the month of September of 2007.
2. The 16-64 age population, 9% were watching videos in 2006, 14% in 2007 (a 56% increase).
3. 75% of those people accessing the internet who were ages 18-24 have streamed video. 61% of the 25-34 year olds streamed videos.
4. Video produces a much higher response rate, if done properly.
5. Videos are viral and are shared more than articles.
6. Google Trends reports that there are more search queries done for the keyword “video” than there are for other search properties.

These are just some of the reasons that video search optimization makes sense. To find out more about Video Search Optimization visit SearchTROOP.com

SearchTROOP has perfected a method to increase the exposure for your local business 300%.  We call it the Local SEO Triangular Domination Method.  It is a mix of Google Map Listings, Pay-Per-Click, and Organic Search Engine results.

As you can see from the picture above, this website dominates the local search results and has resulted in an increase of visits regardless of visitor’s behavior to look at Map Listings, Organic Results, or Pay-Per-Click.

This is a strategic method, that requires understanding of how to rank well in all three categories.  SearchTROOP can launch your Local SEO campaign to a new level.  Visit SearchTROOP.com to find otu more about our Local SEO Services.